Place the call-to-action (CTA) above the fold on short pages with less content and both above and below the fold on longer pages that have more content.
Website placement & mobile
Website copy & FAQs
Search engine marketing
Search engine optimization
Social media
Public relations
Internal communications
Print & patient communications
Traditional advertising
Patient experience
Whether your health system has a robust marketing budget and large team or you run a leaner marketing program, this guide highlights operational best practices, campaign ideas, tactics, and channels your organization can use to promote online patient scheduling and online check-in. Plus, this toolkit offers free templates and sample content that you can leverage for your campaigns.
This guide will help you provide multiple access points for patients while maximizing your investment in online scheduling. You'll also find important steps to ensure online scheduling is available anywhere a patient might enter their healthcare journey, beginning with your website and including other channels such as social media, online ads, and even print materials.
Place the call-to-action (CTA) above the fold on short pages with less content and both above and below the fold on longer pages that have more content.
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