COVID-19: Lessons Learned & How It Will Shape Patient Engagement Forever
Listen to our podcast for a look at what the pandemic has taught healthcare marketers, and how it is reshaping strategies for 2021 and beyond.
Learn from the experts:
- How have patients’ online behaviors changed when it comes to searching for, finding and scheduling care?
- How do marketers deliver on the shift in healthcare consumerism?
- What is the future of telehealth?
- How can marketers empower hesitant patients to be active participants in their care?
- How does population health fit into the new patient journey?
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Matt Dickson, Vice President of Product, Strategy, and GM of ComSol
Matt Dickson is a versatile leader with strong operational management experience and expertise providing IT, product, and process solutions in the healthcare industry for nearly 25 years. Prior to joining Stericycle, Matt served as Vice President of Data Analytics for Conduent Payment Integrity Solutions, a global business process outsourcing company with more than 85,000 employees in 40 countries. While at Conduent, Matt built predictive models to identify overpayments for healthcare payers leading to a 60% increase in identification rates. Matt is a graduate of Northern Illinois University and completed a Master’s degree at Southern New Hampshire University.
Carrie Liken, Head of Industry, Healthcare at Yext
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.